Adventures in Marketing CITY OF HOPE AND RUIN
It’s been almost a month since City of Hope and Ruin was released, and guys, I’m discovering that the marketing phase of a book can be pretty intense. I’ve been doing some sort of promo (or networking for future promo) just about every day, while trying not to annoy my social media friends and followers too much. That’s a lot of brain cycles. Especially because it’s all new to me. I’ve been learning about book marketing for quite a while now, have done some already for Turtleduck Press, but this is a whole ‘nother level. Of course, it helps immensely that there are two of us — our marketing power is doubled. Or even more, because Kit and I are in vastly different parts of North America, so we can each hit our respective local bookstores/libraries/conventions. We even managed to co-host a virtual launch party on Facebook. (We had lots of Q&As and some fun discussion, which you can still read at the link.) It felt surprisingly festive, and was a great way to celebrate our release date together despite the best attempts of geography to keep us apart. I also held a local launch party at my favourite bookstore — one of those “dream come true” moments (except that Kit couldn’t be there). How did it go? Here’s the short version: In actual words: I did a reading, then a Q&A (and people asked great questions), and finished off with a signing. I have also had not one but…